MailerLite

1. What is MailerLite?

MailerLite is an email marketing platform offering tools for creating, sending and tracking email campaigns, as well as for list management and automation.

2. Why use MailerLite?

• Customer engagement: MailerLite lets you create targeted email marketing campaigns to engage your visitors after they ve left your Webflow site.
• Marketing automation: With its automation tools, you can send emails based on user behavior, improving the relevance and effectiveness of your campaigns.

3. How MailerLite and Webflow complement each other

MailerLite can be easily integrated with Webflow, enabling you to capture leads directly from your site and nurture them via automated email campaigns.

4. Advantages and disadvantages of MailerLite

Advantages:

• Ease of use: MailerLite is known for its intuitive user interface, making it accessible even to email marketing beginners.
• Cost-effective: The platform offers a free plan and affordable paid options, making it a cost-effective option for businesses of all sizes.

Disadvantages:

• Limitations of the Free Plan: While the free plan offers many features, some advanced options require a paid subscription.
• Fewer advanced features: Compared to other email marketing platforms, MailerLite may offer fewer advanced features.

5. Conclusion

If you use Webflow to create websites, adding MailerLite to your toolbox can improve your customer engagement and automate your marketing efforts, making your campaigns more effective and targeted.