Introduction
To write an effective blog post, a well-defined structure is essential. This not only makes it easier to read, but also optimizes natural referencing. Here s a guide to help you follow best practice.
The importance of quality content
Producing blog posts is crucial to a good marketing strategy, as they demonstrate your expertise. Content that ranks well on search engines attracts readers and prospects, which is why it s so important to create optimized, well-structured articles.
Structuring a blog post
Effective structure improves readability and SEO. Here are the key elements to include:
- Title: Attractive and precise, it should contain the main keyword.
- Introduction: Introduces the subject in an attractive way and gives an overview of the content.
- Body: Structured in paragraphs with headings for each section.
- Illustrations: Images, videos and other media to make the article more dynamic.
- Conclusion: Summarizes the article s key points.
- Meta tags: Provide information for search engines.
What to write
The body of a blog post is the body of the text. This is where you develop the ideas and main points of the article in a clear, concise, logical and structured way. This section follows the article s introduction and conclusion.
If the text is long, it should bedivided into sections of paragraphs preceded by a heading. Each section should contain one or more paragraphs (as few paragraphs as possible in practice).
The title
The title should be catchy and include the main keyword. It is represented by the H1tag and must be unique for each article, which helps with indexing.
Introduction
The introduction or chapô, located between the title and the body of the article, should give an overview of the content and encourage further reading. It should be concise (around 300 characters) and include the main keyword.
The body of the article
The body of the article develops the main ideas in a clear, structured manner. Each section should be preceded by a heading, with short paragraphs to keep the reader s attention.
Writing for the reader
Your text may be the best in the world and offer the most exclusive content on the Internet, but formatting is very important in a web article. It s always important to think about the user who s going to read your article. So there are a few things to bear in mind to make your article more enjoyable to read.
The ideal length
An optimized blog post should be at least 1,000 words long. It s important to prioritize quality content over quantity of keywords.
Bold text
Using bold to highlight certain sections of text can improve readability and help with SEO, but don t overdo it.
Hot zones
The hot zones of a page (title, introduction, first paragraphs) are essential to capture the reader s attention and improve indexing. So make a special effort in the first paragraph, as this is what will make your reader want to continue.
Illustrations
Images and videos add dynamism to an article. Make sure each illustration has a title and description (Alt) to maximize its SEO potential.
It s also important to pay attention to the weight of your media. It s important that the page loads quickly, both for the user and for Google s robots. The tool to use is TinyPNG, which Webflow will then convert from .png to .webp.
Intertitles
Headings (or subheadings) help organize content. Use H2 to H6 tags to structure your sections, including keywords for SEO purposes.
The conclusion
End with a brief conclusion, summarizing the key points and including a call to action. This leaves an impression of expertise and invites the reader to interact further.
Technical elements
Table of contents
Adding a table of contents helps navigation and improves readability.
Meta tags
Meta tags, including title, description, illustration and URL, are crucial to SEO. They must be carefully defined for each article.
Writing the meta title is very important - it s what your reader will see in the search engine results. The meta title tag must not exceed 60 characters in length.
The same goes for the meta description tag, which should make the user want to go and read the article by providing a summary of what they ll learn from reading it. The meta description tag should not exceed 160 characters, so that search engines don t cut off your text.
Conclusion
As we ve just seen, writing for the web requires rigor. Make sure your content is readable, relevant and well-structured to meet the expectations of readers and search engines. Adopt a clear structure with titles, headings, a conclusion and optimized meta tags.
But before you can start writing articles, you need your own website. Contact our Webflow experts and we ll discuss your project.
