Introduction
SEO stands for Search Engine Optimization. It contributes to the order in which you appear in search engine results. It s important to the development of your business.
But how do you know if it s really been effective?
1. Lists
Lists are a good idea for your natural referencing, since they make your site easier to read and attract the reader s attention.
But don t overuse them, and use them only when really necessary.
2. Visibility
Content must always be visible, otherwise users will be disappointed and your SEO ranking will drop.
First of all, in terms of formatting, the background color and the text color must be quite distinct.
Then, if it s a temporary technical error, it s best to redirect the user to a 301 or 302 page.
3. Links
We sometimes forget to include links on our web pages.
It s important to make sure that all links work and lead to the right address. Regularly check that your site s internal and external links are still valid.
4. Bold
Putting important elements in bold is good, but it s important to keep in mind that it must remain legible for the reader, and not to overdo it.
Putting a lot of keywords in bold won t boost your SEO - quite the opposite, in fact.
Conclusion
Once you ve corrected these little mistakes, your SEO should be much better! And if you want to be at the top of your game when it comes to SEO, take a look at our Ultimate SEO Guide 2023 😉
