8 mistakes to avoid on your Webflow site

Introduction

Starting from scratch and creating and building your Webflow website quickly and efficiently may seem straightforward. But even with a good grasp of the tool, we re not immune to a few mistakes.

By avoiding these mistakes, your Webflow site will become more optimized, more effective and better ranked.

1. Not compressing media files

To illustrate your website, you insert media files. Photos, illustrations, videos... all of these help to draw thereader s attention to every section of your site.

Do you insert these media directly, without even compressing them? If so, you ll increase your website s page load time. The user will have to wait longer, resulting in a poor user experience.

The solution? Compress and optimize your media files before uploading them to Webflow. Tools such as Optily and TinyPNG allow you to compress images for your Webflow site automatically.

2. Don t rename images and add Alt images

A big site, with lots of pages, lots of links and lots of images. It s easy to get lost with all those images, isn t it?

That s one of the reasons why you absolutely must rename your images with keywords and add Alt images.

An image s Alt attribute tells Google what the image contains. It s therefore an important parameter for improving the SEO of your Webflow site.

Not renaming images and adding Alt images will slow down your site s accessibility. In other words, the fact that your site is accessible and usable at any time and by anyone, including people with disabilities. The Alt image can also be used to verbally indicate the content of the image for the visually impaired, or to take over in the event of an image display problem. If the site is experiencing loading problems, the Alt Image will be visible to replace the image and provide context for the user.

In conclusion: renaming your images before integrating them into your Webflow site and adding Alt images will not only make it easier to find your way around when creating your site, but will also improve your natural referencing (SEO ) by taking accessibility into account.

3. Don t rename classes

In addition to renaming your images, you need to rename your Webflow site s classes. If you leave them as they are, you risk losing performance (which is a shame, isn t it?).

So, when you re creating your site, if you don t organize your classes properly, you risk losing time and therefore performance.

We recommend the use of a "Style Guide", which will help you stay highly organized in the construction of your Webflow site . The Client-First hierarchy is also a very good solution for keeping classes organized. You can find out more about the Client-First methodology in this article

4. Don t use the "Grid" element

Do you want to create columns and use the "Columns" element? It makes sense, but this element will restrict your ability to customize your site later on.

It s better to use the "Grid" element instead, which will give you more scope for customization.

5. SEO errors

SEO mistakes are common and will not only cause you to lose traffic to your site, but also harm your ranking among your competitors.

To avoid making SEO mistakes right from the design stage of your Webflow site, check out our Ultimate SEO Guide 2024.

6. Title tag / Meta description mistakes

The Title Tag and Meta Description are the elements that make users want to click on your site rather than another.

Examples of Title Tags :

Examples of Meta Descriptions :

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It s essential to avoid duplication in these two fields, but to give a unique character. A good Title Tag or Meta Description contains keywords and has a good length.

7. Duplicate content

When writing content for your site, it s important to avoid duplication as much as possible.

In fact, you need to make sure that every element of your website is unique, whether it s titles, paragraphs, URLs, etc.

8. Site indexing

Indexing the different pages of your site is important. If your pages aren t indexed, they won t be seen by search engines, and therefore won t be seen by users.

However, before requesting indexing, it s important to make sure that you don t have duplicate content, that there are enough words in your article, and that there are no problems with the structure of your page. Any of these factors could be a reason for your page not being indexed.

Conclusion

These are the most common mistakes you re likely to make when creating your site on Webflow. But after this article, you re a pro!