Introduction
The colors on your Webflow site are very important. They will help create your visual identity and make users remember you. You need to choose the right colors, based on color theory and human psychology.
Many colors exist, and an infinite number of combinations are possible. So it s normal if you ve ever been stuck at this stage.
Your aim is toattract attention and deliver a message to the customer through visuals.
To achieve this, there are several methods (and not necessarily the best ones) when choosing a color:
- Choose at random
- Take an existing palette from a specially designed site
But are these necessarily the right colors for your Webflow site? Will they attract my customer s attention?
Why is choosing the right colors essential?
Colors are the first thing we notice. The eye is drawn to colors. It also allows the customer to judge the brand and site at first glance, without really knowing the content.
Creating brand awareness
Brand awareness begins with the choice of colors, which will then enable the brand to be recognized among its competitors. Each brand has a specific and unique color choice, which sets it apart from the others.
For example, if we say Coca-Cola, the first color that comes to mind is red. The same goes for blue for Twitter or green for Lacoste.
It s not just a random choice. The aim is to recognize your brand by citing its main color and sector of activity, without even mentioning its name.
First impressions
According to several studies, a brand or website is judged within the first 90 seconds. And 90% of this judgment is based on the choice of colors.
So it s important to choose the right colors to leave a good impression on potential customers.
Triggering elements
The main color of your Webflow site is important, but so are all the little elements that make up your site. The different buttons, the text zones, ... you have to think of everything!
For example, according to one study, a button designed to trigger a purchase action is more effective if it s in red rather than blue.
Think about the impact each color has on our psychology when choosing colors.
Color theory
In order to choose the right colors, it s best to know color theory to understand how colors work together.
Color theory is based on the color wheel. It includes three types of color: primary, secondary and tertiary.
- Primary colors: blue, red and yellow.
- Secondary colors: these are the colors created by mixing two primary colors. Orange, violet and green.
- Tertiary colors: obtained by combining primary and secondary colors. Blue-green, red-orange, ...
The color scheme
The color scheme enables us to determine which colors go together to define a combination.
There are 3 main color schemes: monochromatic, complementary and analogous.
- Monochromatic: the combination is defined by choosing one color and all the possible variations of that color when white, black or gray is added.
- Complementary: the combination of two opposite colors. For example: blue and orange, green and red, yellow and violet, ... These combinations are always composed of a cool color and a warm color and create contrast and clarity in the design.
- Analog: the combination of 3 or more adjacent colors on the color wheel.
So when it comes to choosing colors, there are several cases to consider.
→ Either the brand already has a logo, so the brand colors are already defined.
→ Or the customer doesn t yet have a logo, in which case we need to understand the psychology of colors.
The meaning of colors
Each color has a defined purpose. We must therefore first determine our objective, which will then help us choose the right colors.
- Blue: sincerity, loyalty, trust, wisdom
- Pink: friendship, harmony, softness, warmth
- White: purity, innocence, peace, cleanliness
- Yellow: youth, optimism, friendly, energetic
- Green: nature, health, relaxation
- Orange: success, determination, comfort, freedom
- Violet: power, mystery, nobility
- Black: royal, elegance, formal, sophisticated
- Red: love, romance, intensity, strength
Choosing the right colors
Now that you know a little more about the different theories and meanings of colors, we can talk about a few steps that will help you choose the right colors to build your Webflow site.
Step 1: The dominant color
Choosing the dominant color is a crucial step, since it will be the color most present on your site.
This color will be the color of your page background.
To choose this color, refer to the values the brand wishes to convey and relate them to the meaning of colors.
Step 2: Complementary colors
Once you ve chosen the dominant color, it s time to choose the complementary colors, or the colors that will stand out on your site in order to trigger an action.
When choosing a color, make sure it s not too similar to one already used in the project. This would create visual confusion and risk losing the user.
There are several sites (such as mycolor.space) where you can enter the dominant color of your choice, and the site will automatically generate ideas for complementary colors.
Step 3: The 60-30-10 ratio
What s the ratio? If we choose 3 colors for our website, one color will cover 60%, the second 30% and the last 10%. This ratio will ensure a balanced color palette throughout your website.
The 60% will therefore be your dominant color, the 30% the complementary color and the 10% the color that will accentuate your site.
Conclusion
You now have all the keys you need to choose the ideal color palette for your Webflow site.
