Introduction
Want to build a website, but don t know which CMS to use? Wordpress, Webflow, Wix, Squarespace, there s no shortage of them on the Internet.
As you may have guessed, we re not going to compare the different CMS (well, no, we certainly wouldn t be objective enough).
Instead, we re going to tell you why we ve chosen to work 100% with Webflow, and more importantly, why it s good for YOU.
The 5 advantages of Webflow in 2023?
1. A 100% customized website
Are you convinced that your business is unique? Then why use a template that s visually very similar to your competitors ?
Your website is a reflection of your company. By opting for a tailor-made website, it will be perfectly in tune with your visual identity and the image you want to project of your company. Your brand will therefore stand out more easily, and you ll be instantly recognizable by users (and therefore your customers).
With Webflow, it s possible to create a fully customized website that will set you apart from the competition!
2. Keep control of your website
Webflow is designed for the end user, not the developer, which makes it very different from the "Wordpress gas factory".
Webflow has developed a highly intuitive editing section that makes it easy to update the content of your website. No more costly return trips to a service provider in order to update a text or image.
With Webflow, you retain full control of your website and can make changes in just a few minutes.
3. Keep your website light and fast
Because today, every second counts, Webflow lets you optimize your website s loading time.
Did you know that a website whose pages take more than 3 seconds to load loses more than half its visitors by the end of the loading process? And this is all the more problematic when your users come from paid sources like Google Ads or Facebook Ads.
With Webflow, we re able to create landing pages that achieve above-average landing page results.
4. An ultra-secure website (and that s no mean feat)
Unlike Wordpress, Webflow is much less prone to bugs and crashes, thanks to the technology it uses. In fact, Webflow doesn t work with a system of plug-ins requiring regular updates. This avoids the creation of security loopholes.
What s more, Webflow generates an SSL (secure sockets layer) certificate directly on your site!
Put your mind at rest and stop wasting time and money on hundreds of updates!
5. Have a well-referenced website (#SEO friendly)
Because at Ouiflow, we can t say it often enough: "having a nice website is all well and good. But having a beautiful website that allows users to find you is better!"
Search Engine Optimization (SEO ), or natural referencing, will place your website among the first pages of search engines. Because, let s face it, you never go as far as the 18th page of Google results to find information!
Webflow is optimized to improve your website s natural referencing.
Since an image is worth 1,000 words, take a look at the graph below to discover the performance of the different CMS.
These are the "Essential Web Signals", a series of signals that help evaluate the usability of a web page. These "vital signs" are page quality signals that contribute to a good user experience."
"Core Web Vitals cover elements such as page load time, responsiveness and visual stability of content. They also explore the labeling of search results with symbols to indicate whether pages have good or bad scores." Cf: SoleilDigital
It s clear that Webflow is well ahead of its competitors, with "Essential Web Signals" established at 53.48% (vs. 30.38% for WordPress!).
It s the same story on the computer. Webflow is well ahead of its competitors, with "Essential Web Signals" at 59.66% (vs. 29.72% for WordPress!).
Conclusion
As you can see, Webflow has many advantages over other CMS.
And if you re still not convinced, check out our latest Webflow projects, of course 😀
