Introduction
With the growth of digital, online exchanges have taken up a big place. To sell or to make its business known, a company today needs a website.
Building that site has a direct impact on the company's reputation, so it has to be flawless. Several CMSs let you build your site yourself. We chose to focus 100% on Webflow (you will find all the benefits of Webflow in 2023 in another article). Here are our 6 tips for getting started with Webflow.
1. Customization
Standing out from your competitors and creating your own visual identity is key to attracting traffic to your site and being recognized. Webflow offers many customization options for this.
To create a page, you have 2 options. You can start from one of a wide choice of templates, then adapt it to your needs. You can also build your site from A to Z starting from a blank page (this is what we do 95% of the time).
Once the page is chosen, customization continues with the many Webflow tools, such as adding components or animations. You have everything you need to make your Webflow site unique and true to your brand.
2. Ecommerce
If you are launching an online sales business, or if your company simply needs a store, Webflow lets you build ecommerce sites. Simplicity and customization are the 2 watchwords. Product pages, cart pages and the checkout section are generated automatically. All you have to do is configure them and focus on the visual customization.
Another option is to combine the design freedom of Webflow with the back office of Shopify (find out why to consider Webflow and Shopify for your online store).
3. Responsive design
Responsive design means your site's components adapt to several devices, in both size and layout. A smartphone's format differs from a computer's, and your content must stay pleasant and readable on each of them. Today, responsive design is a must and deserves your full attention. Webflow helps you adapt your project to every device.
4. Stay informed
To succeed in a field, you need to know it well. Staying informed and taking an interest in the subject will always help you. Many videos, tutorials and courses online help you make progress. Do not limit yourself to Webflow. Learn about SEO (organic search), HTML and CSS too.
5. Practice
As in every field, you improve by practicing. Do not try to reach the final result right away without running into a few obstacles. Practicing, trying and making mistakes is part of learning. Find visual inspiration on other Webflow sites, understand their structure, then try to reproduce it (get inspired by these 10 remarkable sites made with Webflow).
Little by little, you will build what you have in mind faster and faster.
6. Tools to optimize your Webflow site
While you build your Webflow site, several tools will be useful. Here are a few of them:
- Optily automatically compresses and optimizes your images.
- For an international reach, Weglot makes your site multilingual by managing your translations.
- Cookie Consent is a tool designed for Webflow that creates a custom, compliant cookie consent interface.
All these tools help you improve your SEO quickly and easily.
If you want to go further with more complex but very complete tools, turn to Finsweet's Attributes. They let you push the limits of your Webflow site.
Conclusion
You now have the keys to get started with Webflow. With a little patience and practice, your site will look like what you have in mind.