Webflow redesign:
Find out how Seyna, an all-in-one SaaS platform for insurance brokers, was transformed thanks to a Webflow redesign and a comprehensive SEO strategy.
Great work by the Ouiflow team!
Initially an evolution of a Webflow site. Once we d established trust in them, we entrusted them with the complete overhaul of our site.
Very satisfied with the service.
Guillaume Tessier
Head of Marketing at Seyna
The company
Seyna is an all-in-one SaaS platform for insurance brokers.
Built around a software suite and customized insurance products, the Seyna platform enables brokers to focus on what matters most: their customers.
The project
designed pages
SEO optimized
design
The project involved a partial redesign of some of the website s pages on Webflow.
The challenges were to
- create a new mega navigation menuand iconography
- improve user experience and reduce site loading time
- set up landing pages dedicated to acquisition
- implement all the technical basics of natural referencing using our SEO expertise
- add animations to energize the entire website
- implement the "Client First" system
The stages of the project
Wireframes
UI Design
Dev. Webflow
Project planning
- Customer Needs Analysis: Our aim is to understand the needs and objectives of the project to ensure that the website will meet their expectations.
- Figma mock-up study: We examine the Figma mock-up to understand the structure, design, animations and functionality required.
Webflow development
- Site structure: We set up the site s basic structure (Header, Footer, Pages, etc.) in Webflow.
- Design integration: We integrate the design elements, respecting the pixel-perfect layout.
- Functionality development: We add interactions, animations and functionalities such as forms, galleries, etc.
- Mobile Optimization: We ensure that the site is responsive and optimized for mobile devices.
- Technical SEO: We set up meta tags, titles, descriptions, canonical URLs, etc., for SEO purposes.
Test and go live
- Functional testing: We check that all functionalities work as expected.
- Compatibility testing: We make sure the site works on different browsers and devices.
- SEO Audit: We use dedicated tools to audit the site.
- Customer Review: We present the site to the customer for approval.
- Final Modifications: We set up a tool to facilitate customer feedback and make final modifications based on customer feedback.
- Deployment: We put the site online using Webflow hosting.
The benefits for the customer
By creating step-by-step landing pages on Webflow, we were able to help the Seyna teams create a better acquisition tunnel.
Search engine optimization (SEO ) now enables them to rank higher in search results to gain greater visibility.
The mega menu improves site usability, leading to higher conversion rates and lower bounce rates.
THE PROJECT IN PICTURES
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"With Webflow, Seyna has become more than a suite of SaaS solutions: it s a platform that allows brokers to focus on what really matters-their customers."
