Webflow redesign:
Discover how OSS Ventures, an innovative start-up studio in the industry, was transformed thanks to Webflow integration and an advanced SEO strategy.
The company
OSS Ventures is a start-up studio specializing in industry:
- They highlight the main problems impacting industrial performance, and select those that technology can solve.
- They hire talented entrepreneurs and work with them to create a product with their design team.
- They co-build the product with their tech and business teams, and improve it until customers pay for the solution.
- They launch the start-up, injecting capital. The entrepreneurs retain a 70% stake in the company. OSS continues to support the start-up operationally, and sits on the supervisory board as an investor.
The project
designed pages
SEO optimized
development
The project involved a complete integration of the website from Figma to Webflow.
The challenges were to
- integrate a "pixel-perfect" Figma model into Webflow
- add animations that give the site a "wow" factor
- make the OSS Ventures teams autonomous in managing their new site on Webflow
- make maximum use of Webflow s dynamic collections functionality
- add detailed descriptions of each solution, providing enough information to help visitors understand what s on offer
- work on natural referencing by adding our technical SEO expertise
The stages of the project
Wireframes
UI Design
Dev. Webflow
Project planning
- Customer Needs Analysis: Our aim is to understand the needs and objectives of the project to ensure that the website will meet their expectations.
- Figma mock-up study: We examine the Figma mock-up to understand the structure, design, animations and functionality required.
Webflow development
- Site structure: We set up the site s basic structure (Header, Footer, Pages, etc.) in Webflow.
- Design integration: We integrate the design elements, respecting the pixel-perfect layout.
- Functionality development: We add interactions, animations and functionalities such as forms, galleries, etc.
- Mobile Optimization: We ensure that the site is responsive and optimized for mobile devices.
- Technical SEO: We set up meta tags, titles, descriptions, canonical URLs, etc., for SEO purposes.
Test and go live
- Functional testing: We check that all functionalities work as expected.
- Compatibility testing: We make sure the site works on different browsers and devices.
- SEO Audit: We use dedicated tools to audit the site.
- Customer Review: We present the site to the customer for approval.
- Final Modifications: We set up a tool to facilitate customer feedback and make final modifications based on customer feedback.
- Deployment: We put the site online using Webflow hosting.
The benefits for the customer
OSS Ventures teams can now easily add new content to their Webflow site , thanks to the many dynamic collections that have been created and worked on to make their use as fluid as possible. Total autonomy, allowing marketing teams to take back control of the website!
Search engine optimization (SEO ) now enables them to rank higher in search results to gain greater visibility.
The redesign gives the Webflow site a more modern, attractive look that can help attract more visitors and improve the company s image.
THE PROJECT IN PICTURES
"With Webflow, OSS Ventures has become more than a start-up studio: it s a driving force for innovation that s redefining the rules of the industry."
