Webflow redesign:
Discover how Micro Aventure Maroc offers responsible and affordable expeditions, powered by a Webflow redesign and SEO expertise.
The company
Micro Aventure is part of the Evolution2 group, whose aim is to create a new approach to discovery, by creating a responsible, low-cost expedition close to home.
The project
designed pages
SEO optimized
creation
The project involved creating a website on Webflow.
The challenges were to
- create a new web identity to make the site modern and uncluttered
- make the Micro Aventure teams autonomous in managing their new Webflow site
- rework the natural referencing by adding our technical SEO expertise
The stages of the project
Wireframes
UI Design
Dev. Webflow
UI/UX Research and Workshop
- Persona identification: We define personas to understand the needs and behaviors of target users.
- UI/UX workshop: We organize a workshop with stakeholders to discuss objectives, functionalities and user flows.
- Competitive analysis: We study competing websites to identify best practices and opportunities.
Tree structure and Wireframing
- Tree design: We create a site tree to define the structure and organization of information.
- Wireframing: We create basic wireframes for each page, based on the tree structure.
Design and Webdesign guidelines on Figma
- Moodboard: We create a moodboard to define the mood and visual style of the site.
- Color palette and typography: We choose a color palette and typography that match the brand s identity.
- Mock-up design: We use Figma to create high-fidelity mock-ups based on wireframes and design guidelines.
- Customer validation: We present the mock-ups to the customer for validation and adjustments.
Webflow development
- Site structure: We establish the basic structure of the site in Webflow.
- Design integration: We integrate design elements down to the pixel.
- Functionality development: We add interactions, animations and more.
- Mobile optimization: We ensure that the site is responsive.
- Technical SEO: We implement elements for SEO.
Testing and Go-Live
- Functional and compatibility testing: We check that everything works as expected on different browsers and devices.
- Audit: We carry out a detailed audit of the site.
- Customer review: We set up a tool to collect customer feedback easily.
- Final modifications: We make the final changes.
- Deployment: We put the site online.
Maintenance phase
- Monitoring and analysis: We use analysis tools to track site performance.
- Support and updates: We provide regular updates based on customer needs and site performance.
The benefits for the customer
Micro Aventure teams can now easily add new content to their Webflow site , thanks to the many dynamic collections that have been created and worked on to make their use as fluid as possible. Total autonomy, allowing marketing teams to take back control of the website!
The redesign gives their Webflow site a more modern, attractive look that can help attract more visitors and improve the company s image.
THE PROJECT IN PICTURES
"With Webflow, Micro Aventure Maroc has become more than an expedition platform: it s an invitation to explore Morocco responsibly and affordably."
