Webflow redesign:

The project involved a complete redesign of the website on Webflow.
The challenges were to

• create a new web identity in line with the established graphic charter
• migrate all elements and dynamic collections, with real expertise in the use of the Webflow CMS
• carry out 301 redirections to maintain the natural referencing work that had already been done
• make the Ignition Program teams autonomous in managing their new Webflow site
• rework the natural referencing by adding our technical SEO expertise

UI/UX Research and Workshop

• Persona identification: We define personas to understand the needs and behaviors of target users.
• UI/UX workshop: We organize a workshop with stakeholders to discuss objectives, functionalities and user flows.
• Competitive analysis: We study competing websites to identify best practices and opportunities.

Tree structure and Wireframing

• Tree design: We create a site tree to define the structure and organization of information.
• Wireframing: We create basic wireframes for each page, based on the tree structure.

Design and Webdesign guidelines on Figma

• Moodboard: We create a moodboard to define the mood and visual style of the site.
• Color palette and typography: We choose a color palette and typography that match the brand s identity.
• Mock-up design: We use Figma to create high-fidelity mock-ups based on wireframes and design guidelines.
• Customer validation: We present the mock-ups to the customer for validation and adjustments.

Webflow development

• Site structure: We establish the basic structure of the site in Webflow.
• Design integration: We integrate design elements down to the pixel.
• Functionality development: We add interactions, animations and more.
• Mobile optimization: We ensure that the site is responsive.
• Technical SEO: We implement elements for SEO.

Testing and Go-Live

• Functional and compatibility testing: We check that everything works as expected on different browsers and devices.
• Audit: We carry out a detailed audit of the site.
• Customer review: We set up a tool to collect customer feedback easily.
• Final modifications: We make the final changes.
• Deployment: We put the site online.

Maintenance phase

• Monitoring and analysis: We use analysis tools to track site performance.
• Support and updates: We provide regular updates based on customer needs and site performance.