Webflow redesign:
Find out how Flow Travels offers unique immersive holidays around the world, all powered by a Webflow redesign.
The company
Flow Travels is a start-up offering immersivesurfing holidays in different countries.
From France and Morocco to Australia, Costa Rica and Portugal, the company offers unique experiences in every corner of the globe.
The project
designed pages
SEO optimized
advanced dynamic collections
As the company was just launching its activity, the main objective was to create a complete graphic identity to reflect its values and identity.
Flow Travels offers a wide range of immersive holidays, so it was necessary to make full use of Webflow s CMS functionalities to offer great flexibility in terms of the information to be displayed to the user.
The key objectives of the project are as follows:
- Translate the brand s identity in a dynamic and up-to-date way
- Design an intuitive and accessible user path to enable future customers to obtain all the information they need.
- Reflection on dynamic collections to optimize the creation of stay cards
- Advanced SEO optimization to put the company in the spotlight
The stages of the project
Wireframes
UI Design
Dev. Webflow
Research and UI/UX Workshop
- Persona identification: We define personas to understand the needs and behaviors of target users.
- UI/UX workshop: We organize a workshop with stakeholders to discuss objectives, functionalities and user flows.
- Competitive analysis: We study competing websites to identify best practices and opportunities.
Tree structure and Wireframing
- Tree design: We create a site tree to define the structure and organization of information.
- Wireframing : We create basic wireframes for each page, based on the tree structure.
Design and Webdesign guidelines on Figma
- Moodboard: We create a moodboard to define the mood and visual style of the site.
- Color palette and typography: We choose a color palette and typography that match the brand s identity.
- Mock-up design: We use Figma to create high-fidelity mock-ups based on wireframes and design orientations.
- Customer validation: We present the mock-ups to the customer for validation and adjustments.
Webflow development
- Site structure: We establish the basic structure of the site in Webflow.
- Design integration: We integrate the design elements down to the pixel.
- Functionality development: We add interactions, animations and more.
- Mobile optimization: We ensure that the site is responsive.
- Technical SEO: We implement elements for SEO.
Testing and launch
- Functional and compatibility testing: We check that everything works as expected on different browsers and devices.
- Audit: We carry out a detailed audit of the site.
- Customer review: We set up a tool to collect customer feedback easily.
- Final modifications: We make the final changes.
- Deployment: We put the site online.
Maintenance phase
- Monitoring and analysis: We use analysis tools to track site performance.
- Support and updates: We provide regular updates based on customer needs and site performance.
The benefits for the customer
Flow Travels now boasts a high-quality website that enables users to find THE holiday they re looking for.
With a striking graphic identity that reflects its values, the brand is making a name for itself in its sector and achieving its objectives.
Thanks to advanced SEO optimization, the company ranks among the top search engine results.
THE PROJECT IN PICTURES
"With Webflow, Flow Travel has become much more than a travel platform: it s an invitation to live immersive experiences in the four corners of the world."
