Webflow redesign:
Find out how Tawssil, a Cash Plus company specialising in parcel delivery, has optimised its online presence thanks to Webflow and an advanced SEO strategy.
I had the pleasure of working with the Ouiflow team on the redesign of the Tawssil website.
A creative, responsive and, above all, attentive team.
Thank you team!
Rim Kaanane
Marketing and communications project manager at Tawssil
The company
Tawssil is part of the Cash Plus group, a company with over 3,500 employees, 35 partners and 3,000 sales outlets in Morocco.
The project
designed pages
SEO optimized
creation time
The project involved creating a complete site in sprint design on Webflow.
The main challenge lay in our ability to deliver a global project in 1 week!
We also had to :
- create theweb identity to make the site corporate
- develop the site using Webflow, respecting all best practices
- make the Tawssil teams autonomous in managing their new site on Webflow
- rework the natural referencing by adding our technical SEO expertise
The stages of the project
Wireframes
UI Design
Dev. Webflow
UI/UX Research and Workshop
- Persona identification: We define personas to understand the needs and behaviors of target users.
- UI/UX workshop: We organize a workshop with stakeholders to discuss objectives, functionalities and user flows.
- Competitive analysis: We study competing websites to identify best practices and opportunities.
Tree structure and Wireframing
- Tree design: We create a site tree to define the structure and organization of information.
- Wireframing: We create basic wireframes for each page, based on the tree structure.
Design and Webdesign guidelines on Figma
- Moodboard: We create a moodboard to define the mood and visual style of the site.
- Color palette and typography: We choose a color palette and typography that match the brand s identity.
- Mock-up design: We use Figma to create high-fidelity mock-ups based on wireframes and design guidelines.
- Customer validation: We present the mock-ups to the customer for validation and adjustments.
Webflow development
- Site structure: We establish the basic structure of the site in Webflow.
- Design integration: We integrate design elements down to the pixel.
- Functionality development: We add interactions, animations and more.
- Mobile optimization: We ensure that the site is responsive.
- Technical SEO: We implement elements for SEO.
Testing and Go-Live
- Functional and compatibility testing: We check that everything works as expected on different browsers and devices.
- Audit: We carry out a detailed audit of the site.
- Customer review: We set up a tool to collect customer feedback easily.
- Final modifications: We make the final changes.
- Deployment: We put the site online.
Maintenance phase
- Monitoring and analysis: We use analysis tools to track site performance.
- Support and updates: We provide regular updates based on customer needs and site performance.
The benefits for the customer
The Tawssil teams were able to launch a Webflow site in less than 2 weeks, and can now easily add new content to their Webflow site thanks to the many dynamic collections that have been created and worked on to make their use as fluid as possible. Total autonomy, allowing marketing teams to take back control of the website!
Search engine optimization (SEO ) now enables them to rank higher in search results to gain greater visibility.
THE PROJECT IN PICTURES
"With Webflow, Tawssil has become more than just a parcel shipping service: it s a complete solution that guarantees speed and security for all your shipments."
