Webflow redesign:
Find out how we transformed Cercle s Webflow site. Tailor-made design, SEO best practices, Webflow team autonomy. Cercle is ready for its festival
The company
Cercle Festival is a revolutionary event in the field of culture and entertainment, offering a unique immersive experience to its participants. Celebrating art, music and creativity, Cercle Festival is a pioneer in the organization of innovative cultural events.
The project
designed pages
SEO optimized
for events
The redesign of Cercle s Webflow site was aimed at refining the brand s image, enriching the site with new functionalities and further empowering the teams in the management of its Webflow site,
The redesign is part of a continuous improvement approach, aimed at optimizing the user experience, strengthening Cercle s online presence and integrating advanced SEO tools to improve natural referencing. With particular emphasis on the use of dynamic Webflow collections, the Ouiflow team was able to create a more interactive and personalized site, better reflecting Cercle s values and unique offering.
The stages of the project
Wireframes
UI Design
Dev. Webflow
UI/UX Research and Workshop
- Persona identification: We define personas to understand the needs and behaviors of target users.
- UI/UX workshop: We organize a workshop with stakeholders to discuss objectives, functionalities and user flows.
- Competitive analysis: We study competing websites to identify best practices and opportunities.
Tree structure and Wireframing
- Tree design: We create a site tree to define the structure and organization of information.
- Wireframing : We create basic wireframes for each page, based on the tree structure.
Design guidelines and Webdesign on Figma
- Moodboard: We create a moodboard to define the mood and visual style of the site.
- Color palette and typography: We choose a color palette and typography that match the brand s identity.
- Mock-up design: We use Figma to create high-fidelity mock-ups based on wireframes and design orientations.
- Customer validation: We present the mock-ups to the customer for validation and adjustments.
Webflow development
- Site structure: We establish the basic structure of the site in Webflow.
- Design integration: We integrate the design elements down to the pixel.
- Functionality development: We add interactions, animations and more.
- Mobile optimization: We ensure that the site is responsive.
- Technical SEO: We implement elements for SEO.
Testing and launch
- Functional and compatibility testing: We check that everything works as expected on different browsers and devices.
- Audit: We carry out a detailed audit of the site.
- Customer review: We set up a tool to collect customer feedback easily.
- Final modifications: We make the final changes.
- Deployment: We put the site online.
Maintenance phase
- Monitoring and analysis: We use analysis tools to track site performance.
- Support and updates: We provide regular updates based on customer needs and site performance.
The benefits for the customer
Cercle Festival benefited from an outstanding website that strengthened its online presence and attracted a wider audience. The platform effectively conveyed the unique atmosphere and energy of the festival, generating increased engagement and anticipation from attendees.
THE PROJECT IN PICTURES
"With Webflow, Cercle is ready for its 2024 festival. Tailor-made design, team autonomy and advanced animations are the watchwords of this project."
