Webflow redesign:
Explore the transformation of Beldi Sélection, an online shop offering unique products found in the souks, thanks to Webflow and an effective SEO strategy.
The company
Beldi offers creations and a selection of personalized handcrafted products. Timeless, authentic decoration full of poetry, where behind each object lies a story and genuine know-how.
The project
designed pages
SEO optimized
completion time
The project involved creating a website on Webflow.
The challenges were to
- create a new web identity to make the site modern and uncluttered
- make the Beldi teams autonomous in managing their new site on Webflow
- rework the natural referencing by adding our technical SEO expertise
The stages of the project
Wireframes
UI Design
Dev. Webflow
Research and UI/UX Workshop
- Persona identification: We define personas to understand the needs and behaviors of target users.
- UI/UX workshop: We organize a workshop with stakeholders to discuss objectives, functionalities and user flows.
- Competitive analysis: We study competing websites to identify best practices and opportunities.
Tree structure and Wireframing
- Tree design: We create a site tree to define the structure and organization of information.
- Wireframing : We create basic wireframes for each page, based on the tree structure.
Design and Webdesign guidelines on Figma
- Moodboard: We create a moodboard to define the mood and visual style of the site.
- Color palette and typography: We choose a color palette and typography that match the brand s identity.
- Mock-up design: We use Figma to create high-fidelity mock-ups based on wireframes and design orientations.
- Customer validation: We present the mock-ups to the customer for validation and adjustments.
Webflow development
- Site structure: We establish the basic structure of the site in Webflow.
- Design integration: We integrate the design elements down to the pixel.
- Functionality development: We add interactions, animations and more.
- Mobile optimization: We ensure that the site is responsive.
- Technical SEO: We implement elements for SEO.
Testing and launch
- Functional and compatibility testing: We check that everything works as expected on different browsers and devices.
- Audit: We carry out a detailed audit of the site.
- Customer review: We set up a tool to collect customer feedback easily.
- Final modifications: We make the final changes.
- Deployment: We put the site online.
Maintenance phase
- Monitoring and analysis: We use analysis tools to track site performance.
- Support and updates: We provide regular updates based on customer needs and site performance.
The benefits for the customer
Beldi Sélection teams can now easily add new content to their Webflow site , thanks to the many dynamic collections that have been created and worked on to make their use as fluid as possible. Total autonomy that allows marketing teams to take back control of the website!
Search engine optimization (SEO ) now enables them to rank higher in search results to gain greater visibility.
The redesign gives the Webflow site a more modern, attractive look that can help attract more visitors and improve the company s image.
THE PROJECT IN PICTURES
"With Webflow, Beldi Sélection has become much more than an online boutique: it s an invitation to discover hidden treasures straight from the souks."
