Webflow redesign:
Find out how Akaa Croissance, thanks to an SEO-focused Webflow redesign and dynamic collections, is strengthening its commitment to a sustainable future while optimising its management
The company
Akaa Croissance, part of Groupe Accès BTP, is a French group specializing in the preservation of built heritage, offering renovation and reconstruction services for individuals, businesses and public bodies affected by disasters. Committed to a sustainable future, Akaa Croissance emphasizes the use of sustainable materials, innovation and environmentally-friendly construction practices. The group advocates collective responsibility in building a sustainable future and preserving our heritage for future generations.
The project
designed pages
SEO optimized
Webflow
As part of the development of 5 Webflow sites for Groupe Accès BTP, of which Akaa Croissance is a member, the project aimed to create sites with a personalized identity while sharing a common structure. The aim was to reduce costs, timescales and the learning curve for the teams. The main objectives were to make the Akaa Croissance teams autonomous in the management of their Webflow site, maximize the use of dynamic collections on Webflow, and improve natural referencing thanks to our technical expertise in SEO.
The stages of the project
Wireframes
UI Design
Dev. Webflow
Research and UI/UX Workshop
- Persona identification: We define personas to understand the needs and behaviors of target users.
- UI/UX workshop: We organize a workshop with stakeholders to discuss objectives, functionalities and user flows.
- Competitive analysis: We study competing websites to identify best practices and opportunities.
Tree structure and Wireframing
- Setting upa complete wireframing file: We trained the Consolidaire teams in the use of wireframes, so that they could work on this part independently.
Design and Webdesign guidelines on Figma
- Moodboard: We create a moodboard to define the mood and visual style of the site.
- Color palette and typography: We choose a color palette and typography that match the brand s identity.
- Mock-up design: We use Figma to create high-fidelity mock-ups based on wireframes and design orientations.
- Customer validation: We present the mock-ups to the customer for validation and adjustments.
Webflow development
- Site structure: We establish the basic structure of the site in Webflow.
- Design integration: We integrate the design elements down to the pixel.
- Functionality development: We add interactions, animations and more.
- Mobile optimization: We ensure that the site is responsive.
- Technical SEO: We implement elements for SEO.
Testing and launch
- Functional and compatibility testing: We check that everything works as expected on different browsers and devices.
- Audit: We carry out a detailed audit of the site.
- Customer review: We set up a tool to collect customer feedback easily.
- Final modifications: We make the final changes.
- Deployment: We put the site online.
Maintenance phase
- Monitoring and analysis: We use analysis tools to track site performance.
- Support and updates: We provide regular updates based on customer needs and site performance.
The benefits for the customer
The Webflow site developed has enabled Akaa Croissance and the group s other entities to benefit from a modernized and efficient online presence. The ease of site management thanks to dynamic collections and the autonomy acquired by the teams in updating their content were major advantages. What s more, improved natural search engine optimization (SEO) has helped to increase their visibility on the Internet, fostering their growth and recognition in the sustainable building sector.
THE PROJECT IN PICTURES
"At the heart of a sustainable approach, Akaa Croissance uses Webflow to transform each project into a work that resonates with the future, making each space not just a place to live, but a legacy for tomorrow."
